B!G Awards 2009
Strategy introduced the B!G Awards four years ago to recognize the work of agencies above and beyond advertising - and outside the comfort zone of a TV or print campaign. This years winners embraced B!G ideas from the local food movement to the limitless possibilities of social media – and back again! – with remarkable results.
As the name suggests, the B!G Awards celebrate big projects for big brands: to qualify, clients must have overall media budgets of over $20 million, and their account must be worth at least $2 million in revenue for the agency. These players have the wherewithal to outsource projects to any partner they desire, so choosing their ad agency is a, ahem, big vote of confidence.
We asked our judges to keep these criteria top-of-mind when selecting the winners. To find out more, click the Winners link above...
